GRAPHIC // BRANDING // PACKAGING // UX // WEB
A Little
About Me
MY NAME IS KYRA.
I am a multi-skilled graphic designer & brand strategist currently living in Floyd, Virginia. I've been working in a wide range of industries and design applications for the past decade.
It was only in the past 5 years that I've decided to focus full-time on my obsession with User Experience, Brand Systems and Web Design.
(Psst... I’m here to find my dream team)
My big audacious goal is to find an organization that values:
(1) community and collaboration over competition (2) seriously high caliber work in a not-so-serious work environment and
(3) clear and transparent communication.
Work Experience
IN-HOUSE WORK
neeble inc. - floyd, va
⎼ CREATIVE & BRAND SYSTEMS director (2022-PRESENT)
⎼ GRAPHIC & WEB DESIGNER (2019-2022)
TOTAL VEHICLE PROTECTION - RALEIGH, NC
⎼ SENIOR GRAPHIC DESIGNER (2016-2019)
FREELANCE WORK
GRAPHIC DESIGN & BRAND STRATEGIST - KYRAAULANI.ART
(2013-present)
threefold arts (*My WIDE FORMAT PRINT studio)
(2019-2022)
JACK & MO - RALEIGH, NC
(2013-2014)
HIGHER education
NORTH CAROLINA STATE UNIVERSITY
BA Arts Applications - Concentration in Visual Arts // Minor in Arts Entrepreneurship
2009-2014
Raleigh, North Carolina
RELEVANT
COURSES
GOOGLE DIGITAL MARKETING & E-COMMERCE
CERTIFIED 2023
Skills
GRAPHIC DESIGN
⎼ Logo Design
⎼ Digital Marketing Collateral
⎼ Advertisements
⎼ Merchandising
⎼ Illustration
BRAND & IDENTITY
⎼ Brand Strategy
⎼ Business Planning
⎼ Market Research
⎼ Value Propositions
⎼ Pitch Decks
PHOTOGRAPHY
⎼ Product Photography
⎼ Creative Direction
⎼ Photo Editing
⎼ AI Application
WEB DESIGN
⎼ Information architecture
⎼ Wireframing
⎼ Wordpress
⎼ Shopify
⎼ Various Drag & Drop Builders
PRINT APPLICATION
⎼ Design Layout & Formatting
⎼ Packaging
⎼ Print methodology
UX DESIGN
⎼ User Personas
⎼ Usability Testing
⎼ Design Iteration
TECH
proficiency
*I’m most comfortable here
ADOBE
AI
PSD
INDD
AE
LR
PR
*I’m most excited here
FIGMA
*I can spend hours here
PROCREATE
*Flabbergasted by the potential here
AI
My favorite case studies
TRIBUCHA KOMBUCHA
The first canned kombucha in the u.s. CURRENTLY DISTRIBUTED in over 40 states in VARIOUS NATIONAL GROCERY CHAINS SUCH AS whole foods, lowes foods, publix, target & more.
KENKASHI MICROBES
My current creative director position - a microbe brewery that specializes in inoculants that help mitigate the effects of climate change and inspire food waste responsibility.
HOLORHYTHM SCHOOL OF MUSIC
a school who’s mission is to provide the faculty and instrumentation to teach mindfulness of onesself, and joyfulness in community through music.
Other NOTABLE Projects
LOGO DESIGN
I’ve worked with clients in naturopathy + wellness, food + beverage, farm + agriculture & other creative industries to create logos and brand suites that don’t fit in a box.
BRAND
IDENTITY
Over time, I realized the thing my clients were struggling with most was translating their branding into money in the bank. So I started designing systems: Brand guidelines with specific usage instructions & company intranets were born.
PACKAGING
DESIGN
Often times my work doesn’t feel real until I can hold it. Seeing something from my screen manifest into tangible reality is one of the most rewarding parts of my work so far.
Created
I was
for design
SELF-MOTIVATED
DRIVEN BY an intrinsic desire to be better and do better, always
COMMUNICATION WIZARD
I value empathetic interpersonal exchanges with clients & teams
LIFELONG STUDENT
staying open minded and ahead of the curve is my jam
HIGHLY ADAPTABLE
being a chameleon allows me to feel capable in any situation
MASTER MULTI-TASKER
having a mind like a web browser with too many tabs open can be fun!
